About

Built for grafters. By grafters.

We're not a big agency with a fancy office and a client list of corporate brands. We build websites for tradespeople. That's all we do. And we're very good at it.

Why Grafters exists

Tradespeople were getting a raw deal.

Brilliant tradespeople doing quality work but invisible online. No website. Or a website built on Wix five years ago and never touched since. Losing work to competitors who weren't better at the trade. Just better at showing up on Google.

Meanwhile, web agencies were charging tradespeople thousands for sites that looked nice but never ranked. No SEO. No ongoing management. Just a pretty page that sat there doing nothing.

That's not good enough. We built Grafters to fix that.

What makes us different

Why tradespeople choose us.

Trades only.

No restaurants. No solicitors. No online shops. Just tradespeople. That focus means we know your market better than any generalist agency.

Built to rank, not just to look good.

A nice-looking website that nobody finds is a waste of money. Every Grafters site is built with technical SEO baked in from day one.

You never touch it.

You're on the tools. You don't want to log in to anything or write blog posts or figure out hosting. We handle everything. You answer the phone.

We know what each trade needs.

A heating engineer needs Gas Safe displayed. A landscaper needs a gallery. A locksmith needs an emergency banner. We build for the specific way each trade wins work.

Who's behind Grafters

Paul Allen. Founder.

I used to fit air conditioning units. Then I had an accident at work. The kind that means you don't go back to the tools.

So I needed a new line of work, something less physical. I taught myself to build websites. Slowly at first, then properly.

A few years in, I realised the clients I understood best were the tradespeople. The plumbers, sparks, builders, roofers. Because I'd been one of them.

That's why Grafters exists. I know what your day looks like, and I know what a proper website can do for a trade business. I've watched it happen.

You'll talk to me on the first call. You'll talk to me when things change. There's no junior account manager between you and the work.

What we promise

Straight talk. No nonsense.

Tradespeople have had enough of being sold to. Here's what you actually get with us.

  • No long contracts you can't get out of
  • No surprise fees, no hidden costs
  • No charges for small changes
  • Your domain registered in your name
  • Response within 24 hours
  • Not happy before launch? You don't pay
Where we work

Tradespeople across the UK.

We work with tradespeople from Cornwall to the Highlands. Every site is built to rank in the area you actually serve: your town, your county, your patch.

If you're a tradesperson in the UK, we can help.

Ready

Let's have a chat.

No sales pitch. No commitment. Just a conversation about your trade and what a proper website could do for you.

No contracts. No hidden fees. Not happy before launch? You don't pay.