SEO for tradespeople who want to stop being invisible.
You could have the best trade website in the country. If nobody finds it on Google, it is worthless.
SEO is what gets your website in front of people who are actively searching for someone like you. Those searches happen every single day. SEO makes sure your website shows up when they do.
Or call us on 07907 501 342
The Problem
If you're not on page one, you don't exist.
Here is the reality. When someone needs a tradesperson, they go to Google. They type in what they need and where they are. Then they click on one of the first few results.
Nobody scrolls to page two. Nobody types in a web address they saw on the side of a van three weeks ago. They Google it. If your website is not ranking for those searches, you are not even in the conversation.
Your competitors are getting those clicks, those calls, and those jobs. Not because they are better at the trade. Because their website shows up and yours does not.
That is what SEO fixes.
Stop handing jobs to your competitors. Get a free SEO quote →
What Is SEO?
SEO in plain English.
SEO stands for search engine optimisation. In normal language, it means making your website show up on Google when people search for what you do.
It is not magic. It is not a trick. It is a set of things you do to your website and your online presence so that Google understands what you do, where you work, and why you are the right result to show.
Your customers are searching for things like
What's Included
What's included in our SEO service.
Keyword Research
We find the exact words and phrases your customers type into Google. Not generic guesses. Real searches with real volume in your area. This is the foundation everything else is built on.
On-Page SEO
Title tags, meta descriptions, headings, content structure. We make sure every page on your website is optimised for the searches you want to rank for. Google needs to understand your site. We make that happen.
Local SEO
Google Business Profile setup and optimisation. Local citations. Location pages for every area you cover. When someone searches for a tradesperson near them, your business shows up.
Schema Markup
Technical code added to your site that tells Google exactly what your business is, where you are, and what services you offer. It helps you appear in rich results with star ratings and business details.
Ongoing Optimisation
SEO is not a one-off job. Google changes. Your competitors change. We monitor your rankings, adjust your strategy, and keep improving your position month after month.
Monthly Reporting
Plain English reports every month. Where you rank. How much traffic you are getting. What we did. What we are doing next. No jargon. No waffle. Just the numbers that matter.
Everything you need to get found on Google. Get a free quote →
SEO vs Ads
SEO vs Google Ads. What's the difference?
Google Ads
- ✱ Puts you at the top of Google straight away.
- ✱ You pay for every single click.
- ✱ Stop paying and you disappear instantly.
SEO
- ✱ Takes longer to kick in. Usually 3 to 6 months.
- ✱ Once you are ranking, every click is free.
- ✱ Results keep coming month after month.
The smartest approach? Use Google Ads for immediate leads while your SEO builds. Then scale back the ads as your organic rankings take over.
Why Grafters
Why our SEO works for tradespeople.
Generic SEO agencies do not understand the trades. We only do SEO for tradespeople.
We Know Your Customers
- ✱ We know what homeowners search for when they need a tradesperson.
- ✱ We know which keywords have volume and which are a waste of time.
- ✱ We know the difference between how someone searches for a plumber and how they search for a landscaper.
We Know Local Search
- ✱ Local SEO is different to national SEO. You do not need to rank everywhere. You need to rank in your area.
- ✱ We build location pages, optimise your Google Business Profile, and get your business on the map.
- ✱ That is all we do. Every single day.
We Speak Plain English
- ✱ No jargon. No confusing dashboards. No mystery about what we are doing.
- ✱ Monthly reports that make sense. You will always know where you rank and what we are working on.
- ✱ You focus on the trade. We focus on getting you found.
When Will I See Results?
When will I see results?
Foundation
Keyword research. Site audit. On-page optimisation. Google Business Profile setup. We lay the groundwork that everything else is built on.
Movement
Rankings start to move. You begin appearing for local searches. Traffic increases. Your Google Business Profile starts getting views and clicks.
Results
Page one rankings for your target searches. Consistent organic traffic. Enquiries coming in from people who found you on Google. The phone starts ringing.
Growth
Rankings strengthen. We target more keywords and more areas. Your organic traffic grows. Every month, more people find you without you paying per click.
SEO is not instant. If someone promises you page one in a week, they are lying. But the results, once they come, keep coming without paying per click.
Want to know what it costs?
See our packages →SEO For Every Trade
We do SEO for your trade.
Every trade has different search patterns. A plumber gets found differently to a landscaper. We know the keywords that matter for your trade.
Ready?
Stop being invisible on Google.
Your customers are searching for you right now. Let's make sure they find you.
The sooner your SEO starts, the sooner you start ranking. Every month you wait is a month of lost enquiries.
Or call us on 07907 501 342
No contracts. No hidden fees. Not happy before launch? You don't pay.